Blog
Bring Your Human to Work – Connection vs. Transaction
Unless you’re working on a top-secret AI project, you probably sell to humans. Household necessity or indulgent luxury, assembly line product or one-on-one consulting services – no matter what you do, ultimately a [...]
Sleight of Handyman (Tools vs. Craft) – Thrive Online [Part 5]
Would you hire a contractor to renovate your kitchen because he uses a Cobalt 750-S Belt Sander? Or would you prefer to see his impeccable craftsmanship in recently completed projects, read testimonials [...]
Mindset: The Key To Better Outcomes – Thrive Online [Part 4]
How we think and what we focus on shapes everything in our lives. “Oh no, he’s veering into philosophy” (read that in Jim Gaffigan’s voice). I sure am. Mindset is going to [...]
Avoiding the Pitfalls of Chameleon Marketing – Thrive Online [Part 3]
Some meetings are more productive than others. I remember sitting across the table from a client, watching with curiosity as they spread papers in front of me. Websites printed on 8.5 x [...]
Don’t Make Me Turn This Plane Around – Thrive Online [Part 2]
Imagine getting on a flight without the destination set. It takes off anyway. One passenger stands up and says he has a meeting in New York, so the pilot heads for JFK. [...]
Welcome to the SEO Jungle – Thrive Online [Part 1]
Based on the past year of conversations with businesses here in Portland (Maine) and around the country, we’ve compiled our best advice for common questions about how to get found, demystify SEO, [...]
Google My Business Fraud Attempts (And Why You Shouldn’t Worry)
“This is Vincent from the claims center. It is imperative that you claim your Google listing before someone else does.” Vincent, my man. You’re speaking to a website development company. Nice try though. [...]