How we think and what we focus on shapes everything in our lives.

“Oh no, he’s veering into philosophy” (read that in Jim Gaffigan’s voice).

I sure am.

Mindset is going to impact the quality of work produced by any company you hire.

A few years ago I read The Happiness Advantage by Shawn Achor and it backed my stance with some fascinating studies. It’s informative and had me laughing out loud many times.

Standout examples were the financial analyst whose job it was to look through tax forms all day, trying to spot errors. Not surprisingly he was a drag at home, having hard-wired himself to look for flaws and point them out.

There was also a group who played Tetris for days, then reported seeing similar patterns while scanning cereal boxes at the grocery store.

Mindset will determine the effectiveness of a strategy, regardless of intellect or experience. A positive and growth-oriented mindset will better identify opportunities, be more open to successful outcomes (you can’t aim for it if you don’t believe it’s possible), and create more masterful solutions.

Last but not least, I passionately reject the “I hate work” mentality / complaint-fest that’s pervasive in the American workforce.

If you create something of value with purpose driving you, it changes the game entirely.

The right mindset is what separates those who are stressed and resentful as their baseline for both work and life (and sadly we all have someone coming to mind) from us, who are enthusiastic and driven. Which group do you think produces better work?

Whether you’re shopping for a website designer or a wedding caterer, check their mindset along with their references.

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No spam, just quality content on getting the most out of your web presence – and maybe an occasional mention of something cool in Portland, or a book / podcast mention if we’re impressed and think you’d get genuine value from checking it out.