Based on the past year of conversations with businesses here in Portland (Maine) and around the country, we’ve compiled our best advice for common questions about how to get found, demystify SEO, and create websites that actually deliver results.
Sources range from small businesses with one or two people wearing all the hats, through corporations with an international presence.
Introducing our new series, Thrive Online.
Why? Because this doesn’t need to feel like magic. We know what it’s like on the other side of the table – when your car starts making a weird noise and you can’t figure it out, for example.
These are tips you can put into action right away, for free.
If you want your website, social media, and overall online presence to do more for you in 2020 – maybe that’s getting more ideal clients, more exposure, or more sales – you’re in the right place.
Let’s dive in.
Would you rather get 10 million views being in a TED Talk or getting ambushed by Billy Eichner in his “man on the street” style comedy segments?
In one option you’re seen as an expert, hopefully leaving people hungry for more; in the other you’re fumbling to piece together an answer you don’t seem prepared for.
That’s the difference a little research and planning makes.
Most small to mid-sized businesses know that SEO (Search Engine Optimization) is important and want to improve their ranking. Not so many consider the effectiveness of their website once the spotlight is on them.
Enter the era of DIY site building platforms like Squarespace and Wix. You can’t prepackage a competitive analysis and targeted campaign to reach your exact demographic, so they casually gloss over that.
These platforms are great options if you’re new, low on funding, and have the time to set up a basic online presence – certainly better than not having a website.
The trouble is focusing on how easy it is to pick colors and upload pictures without taking strategy and direction into consideration.
You’re being dropped into the jungle without a map, a compass, or KIND Bars.
Never fear. There is a clear set of rules that everything plays by online. Some processes are surprisingly simple, others are more of a long game with consistent steps over time.
Continued in Part 2.